Core Values

Our core values cover what we believe about the way companies should operate and how all Arrowians (the management, employees and contractors of Site Arrow) contribute on a daily basis to our portfolio of brands.

Honest – Transparent – Innovative – Curious

Arrowians are human and humans make mistakes. We lean into the problems and mistakes that happen, take ownership and take action to fix them quickly. We communicate transparently with customers about mistakes. If we make a mistake or discover that a system or process is broken, we don’t hide it and hope no one notices – we fix it or get help to fix it. We’re curious and always striving to do better and improve the services we offer, how we deliver them and the customer experience.


Sensible – Responsible – Get Sh*t Done – Efficient

Site Arrow is proudly bootstrapped, debt-free and profitable. By making the most of our resources, we will continue to grow and operate a sustainable organization. Arrowians know the value of money and operate in an efficient, lean and agile manner. If we believe in an idea, we’ll find a way to get it done. Obstacles are not excuses for us.



Easy to Use – Easy to Understand – Straightforward

We talk and write in plain English, avoiding technical jargon where it’s not needed, to be easily understood by all of our customers and fellow Arrowians. We ask the extra question to clarify if needed, rather than assuming we understand. We try to deliver the simplest possible solutions to our customers, because it’s also the shortest path to a success for Site Arrow and our customers.


Dependable – Caring – Sharing – Empathetic – Cooperative

Whether it’s a customer or a colleague, Arrowians are always eager to lend a hand and pitch in to help out. We’re also highly dependable, so customers and colleagues can trust that we’ll follow through and deliver on our promises. When our colleagues and customers succeed, we succeed individually as well. Every thought, message and action should display empathy and care to treat our customers and colleagues like humans and not a number, and that Arrowians are human too.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from - Youtube
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google
Consent to display content from - Spotify
Sound Cloud
Consent to display content from - Sound